Be Tire Smart Campaign

Be Tire Smart is an advocacy campaign designed to enable tire retailers to play a leadership role in educating the motoring public about the benefits of proper tire inflation and maintenance. A tire that is substantially under-inflated does not roll as smoothly or as easily as it was intended. This diminishes fuel efficiency because increased rolling resistance causes the vehicle to burn more fuel, which increases both emissions and fuel costs. The campaign is a joint initiative of the Tire and Rubber Association of Canada, which represents the tire industry, and Natural Resources Canada’s Office of Energy Efficiency. To learn more about this program visit the web site at