Be Tire Smart Campaign

Be Tire Smart is an advocacy campaign designed to enable tire retailers to play a leadership role in educating the motoring public about the benefits of proper tire inflation and maintenance. A tire that is substantially under-inflated does not roll as smoothly or as easily as it was intended. This diminishes fuel efficiency because increased rolling resistance causes the vehicle to burn more fuel, which increases both emissions and fuel costs. The campaign is a joint initiative of the Tire and Rubber Association of Canada, which represents the tire industry, and Natural Resources Canada’s Office of Energy Efficiency. To learn more about this program visit the web site at



    Upcoming events for Tire Stewardship:

    June 4 – 6 Hi Neighbour Festival – Transcona

    June 7 Sustainability Day – Assiniboine Park

    June 10-11 Niverville Fair

    June 12 Cruising the Island – Portage la Prairie

    June 16 Children Family Picnic – The Forks

    June 17-18 Wheels and Chrome – Ste. Rose du Lac

    June 19 Oldsmobile Club Car Show – Headingley

    June 20 Bike to Work Week breakfast – Misericordia Hospital pit stop

    June 24-26 Nickel Days – Thompson

    July 1 Canada Day Festivities – Assiniboia Downs

    July 10 Assiniboine Valley Run – Brandon

    July 15 – 17 Board Walk Days – Winnipeg Beach

    July 22 – 24 Sunflower Festival – Altona

    July 28 Annual Street Fair – Dauphin

    July 30 – August 1 Icelandic Festival – Gimli

    August 6 Carrick Days – Carrick

    August 12 – 14 Harvest Festival – Winkler

    August 19 – 21 Quarry Days – Stonewall

    August 27 – 28 Corn and Apple Festival – Morden

  • Recycling in Manitoba

    View Global News Winnipeg Video, October 20, 2015

  • The winners of the 2015 Be Tire Smart Draw

    Grand Prize

    Jack McWhirter, Portage la Prairie – Set of four new tires and installation at any TSM registered Manitoba tire dealer to a maximum value of $2,000.00

    Second Prize
    Sandra Mirrlees, St. Francois Xavier – Recycled tire rubber products from a TSM registered recycler to a maximum value of $500.00

    The following four lucky winners received Multi-Function Air Compressors:

    Edward Chapman, Moose Lake
    Raffaele Falcone, Winnipeg
    Natasha Hobden, Winnipeg
    Marni Wiseman, Winnipeg

    Special Draw for a pair of Grey Cup tickets – Myra Mackie, Winnipeg