Recycling tires at their end-of-life is important but lengthening life so that fewer are used is essential. Tire manufacturers are making progress. Since 1981 the average tire life has gone up over 50 percent. Also, average tire rolling resistance has reduced by more than 25 percent, simply by making the tires lighter and stronger.
Manufacturers also recognize the need to balance environmental concerns with tire safety and customer satisfaction. TSM continues to support the Be Tire Smart Campaign which focuses on educating the motoring public on the benefits of proper tire inflation and maintenance.